Objective: To develop a logo and corporate identity for the Tomsk federation of sport Orienteering (TFSO) . Design of the main symbols of the regional public organization TFSO shows the key components of a corporate identity:
- Regionality: communication pattern of the logo with decorative elements wood architecture of Tomsk.
- Associative: the use of basic shapes and colors are determined by the symbols of orienteering, including, and international and clearly point to an area of the federation.
- Recognition: the predominance of red-orange in color, instantly recognizable logo and font.